2024 is a big year for international design awards, and for brands and businesses, the world becomes the stage to introduce cutting-edge products, design and innovation. This article lists all design awards you can apply for in the first quarter of 2024 – including registration dates and fees. Red Dot Award The Red Dot Award, […]
Trend on Text The popularity of round and big fonts has grown, with many brands embracing more personality in their packaging and branding. This trend originated from the trauma caused by bland packaging and is now becoming more legible. Executive creative director Phil Garnham at Monotype believes that the nostalgia of these fonts is more […]
What are Mcdonald’s Color Changing Cups? McDonald’s recently launched a range of limited edition colour-changing cups in Singapore, making the local McDonald’s app gain massive traffic and a hot topic amongst netizens from China, the United States, the United Kingdom, Italy, France and Poland! The demand for these limited edition cups provided Mcdonald’s a marketing […]
In a world where first impressions matter, investing in custom packaging can be a game-changer for businesses. While custom packaging may come with a slightly higher price compared to standard options, the benefits it brings in terms of increased sales and brand recognition make it a worthwhile investment. In this blog article, we will provide […]
The surge in online shopping has led to a rise in ecommerce packaging in Australia. According to the 2023 Auspost’s ecommerce industry report, the e-commerce landscape is booming with 82% of Australian households making an online purchase in 2022. As a result, businesses are recognising the need to invest in packaging. Ecommerce packaging has become […]
Businesses face numerous demands on their budget, with elements such as product production, rental, labour, branding, marketing, etc. When budgets are stretched, packaging is often seen as the least critical element, which is often the case. In this article, we’ll delve into the importance of planning a budget for your packaging, what factors to consider […]
In an era where environmental consciousness is at its peak, consumers are increasingly scrutinising the practices of the brands they support. Switching to sustainable business practices is not just a trend; it’s a necessity for future of both the planet and the industry. Coffee businesses, being no exception. According to Statista, domestic coffee consumption in […]
In the busy business world, where every little thing counts, packaging is sometimes not given much attention. But, it’s actually the first thing your customers notice about your brand and product. Think of it like the start of an exciting movie – it grabs attention, pulls people in, and sets the mood for everything that […]
More than having a great product or service in e-commerce is required. You need to stand out from the competition. That’s where custom packaging comes into play. In this blog post, we will explore the exciting journey of how custom e-commerce packaging can give your business the boost it needs. E-commerce Insights: What’s Trending in […]
Custom packaging plays a vital role in maintaining a consistent brand experience offline. It’s often the first touchpoint that customers have with your brand outside of your website. The packaging sets the stage for your customer’s experience while also reaffirming the reasons why they chose to purchase from you in the first place. Personalised packaging, […]