The surge in online shopping has led to a rise in ecommerce packaging in Australia. According to the 2023 Auspost’s ecommerce industry report, the e-commerce landscape is booming with 82% of Australian households making an online purchase in 2022. As a result, businesses are recognising the need to invest in packaging. Ecommerce packaging has become more than just a means to deliver products. It’s a reflection of your brand and an opportunity to create a lasting impression on your customers. In this blog post, we’ll delve into the key trends that can help your online business not only meet the demands of this booming e-commerce landscape but also excel in creating an unforgettable brand experience.
Five Trends in Ecommerce Packaging
Trend 1 Sustainability
Embracing sustainable practices is not just a trend; it’s a responsibility. Ecommerce businesses are progressively incorporating eco-friendly practices. This includes the adoption of sustainable materials, the phased-out of problematic single-use plastics and foams, the introduction of reusable packaging alternatives, and the emphasis on improving recyclability. By choosing sustainable packaging, businesses are aligning with environmentally conscious customers.
Myerton Packaging is committed to contributing to Australia’s 2025 National Packaging Target by Australian Packaging Covenant, businesses can find a diverse range of sustainable packaging options, from sustainable packaging materials, and fully recyclable corrugated mailer boxes to plastic free boxes and paper tapes. Businesses can provide environmentally friendly choices that align with your commitment to sustainability.
Trend 2 Branded/Custom Packaging
Custom packaging is a powerful tool for building brand identity in the Australia market. Picture this: from the moment your customer receives a package to the excitement of unveiling its contents, every interaction is a carefully curated journey. Branded packaging becomes the storyteller, reinforcing your brand’s image with each carefully designed detail.
Custom packaging is not just about slapping a logo on a box; it’s a strategic mix of creativity and functionality that adds value for both businesses and their customers. Whether it’s the texture of a custom bag, the structure or shape of a custom packaging box, or the paper materials of a custom gift rigid box, every detail contributes to shaping perceptions, fostering brand loyalty, and setting your business apart in a competitive market.
Trend 3 Digital Printing
Digital printing is revolutionising the packaging industry. Digital printing, in contrast to traditional methods like offset or flexography, relies on electronic files to directly print images onto packaging materials. This process eliminates the need for costly printing plates, making it a more flexible and cost-effective solution, especially for shorter production runs. For e-commerce businesses with dynamic product lines or those frequently introducing new variants, digital printing allowing for quick and easy adjustments to designs is an ideal and trendy option.
Myerton Packaging has been working with businesses to produce digital print packaging, such as digital print pouches. This is to ensure that your products are not only packaged securely but also showcase vibrant and high-quality graphics in a cost-effective way.
Trend 4 Smart Packaging
In this technological age, smart packaging becomes a gateway to a more informed, engaged, and secure customer experience. Smart packaging includes innovative solutions that incorporate technology to provide additional functionalities beyond traditional packaging. These technologies are designed to enhance the user experience, offer more information, and sometimes even interact with consumers. Here are some common elements and technologies associated with smart packaging: QR Codes and Barcodes, Temperature and Time Sensors and Connectivity to Mobile Apps.
Trend 5 Reduce Packaging and Enhanced Protection
The dual objectives of minimising packaging waste and enhancing product protection have emerged as significant trends. Businesses are increasingly realising the importance of adopting sustainable practices and, at the same time, emphasis on bolstering the protection of products during transit. One solution is the use of rigid boxes. These sturdy boxes not only contribute to the reduction of excessive packaging but also offer enhanced protection for delicate or valuable items. Striking a balance between environmental responsibility and safeguarding product integrity.
Custom ecommerce packaging creates a memorable experience, fostering brand loyalty among customers who appreciate the attention to detail and commitment to quality. As the e-commerce landscape continues to flourish, mastering the art of packaging is no longer an option but a necessity. By aligning with the latest trends and understanding the benefits of custom packaging, your business can create an unboxing experience that delights customers and fosters long-term brand loyalty. Embrace the packaging revolution and watch your brand soar to new heights in the online marketplace.
