More than having a great product or service in e-commerce is required. You need to stand out from the competition. That’s where custom packaging comes into play. In this blog post, we will explore the exciting journey of how custom e-commerce packaging can give your business the boost it needs.
E-commerce Insights: What’s Trending in Online Shopping
According to the recently released Inside Australian Online report of Australia Post, approximately 60% of Aussie households made 12 or more online purchases in 2022. This speaks volumes about the increasing adoption and trust of online shopping among Australians.
One notable trend highlighted in the report was the impressive growth in the food and liquor category. Specialty retailers in this segment experienced an 11.4% increase in sales, reflecting consumers’ convenience and preference for online grocery shopping.
But it wasn’t just about convenience and accessibility. The report shed light on a growing concern for sustainability in e-commerce. As more people become conscious of their environmental footprint, most shoppers change their online purchasing habits. Approximately 58% now look for recyclable packaging options, while 37% actively choose products with reusable packaging. This shift towards sustainability showcases the power of consumer preferences in shaping a more eco-friendly e-commerce.
From Concept to Packaging: Designing Custom Packaging for Your Online Store
Creating custom packaging for your online products is a practical way to protect your items during shipping and an opportunity to showcase your brand’s identity. To create custom printed packaging that stand out and meet the requirements of e-commerce, there are a few essential steps to consider.
1. Understand the requirements of e-commerce packaging
When it comes to e-commerce packaging, there are a few extra factors to keep in mind in addition to the standard rules for retailer packaging. Amazon’s Frustration-Free Packaging (FFP) can serve as a helpful guide in this regard.
FFP encourages e-commerce businesses to use eco-friendly, easy-to-open packaging that reduces waste and enhances the customer unboxing experience. FFP products are shipped in their own boxes and don’t have extra packing materials such as wire ties, plastic bags, or Styrofoam peanuts. It’s convenient and environmentally friendly.
2. Explore Various Types of Popular E-Commerce Custom Packaging
With custom packaging in Australia, there are several popular options to consider for e-commerce businesses.
Corrugated boxes are sturdy and versatile, providing excellent product protection during shipping. They are usually used as a logistic packaging. Custom rigid boxes, on the other hand, exude a premium feel and are ideal for high-end products. Custom printed boxes are a cost-effective choice, offering durability and easy customization. These boxes can be customised to fit the specific dimensions of your products. You can also print your logo or branding on them.
Mailers are another popular choice. They are lightweight and cost-effective solutions for shipping products. For eco-conscious businesses, compostable mailers provide a sustainable alternative, while compostable Natureflex bags are both eco-friendly and flexible.
3. Choose Sustainable Packaging
Switching from plastic to paper is a straightforward but essential step toward a more sustainable future. Paper has little environmental influence because it is made from renewable resources. Moreover, by replacing foam or plastic with moulded fibre inserts, we can promote reusability and prolong the life cycle of packaging materials.
Choosing eco-friendly packaging doesn’t just benefit the Earth; it also helps your brand. Demonstrating a commitment to sustainability, you appeal to environmentally conscious customers and improve your brand’s image.
Delivering Excellence: The Benefits of Custom Packaging in E-commerce
- Increased Perceived Value- Premium and printed packaging adds a touch of luxury, making your brand appear more exclusive and high-end.
- Social Media Shares- Eye-catching custom packaging prompts customers to share product photos on social media, creating free publicity and attracting more potential customers.
- Remarkable First Impression- Customised packaging adds an element of surprise and delight when customers receive your products, leaving a lasting positive impression.
- Enhanced Product Protection-
Packaging like paper inserts and sturdy rigid boxes safeguard your products during transportation, preventing damage and ensuring customer satisfaction.
Custom packaging boxes have proven to be a game-changer for e-commerce businesses. They enhance brand recognition and create a memorable unboxing experience for customers. You may differentiate yourself from the competition and substantially impact your customers by choosing custom packaging designs. Myerton Packaging is your go-to option if you’re seeking high-quality and personalised packaging solutions in Australia. Contact us today!