More about packaging

Blog

September 6, 2023

Striking the Balance: Sustainable Packaging and Shopper Willingness to Pay

In a world increasingly aware of environmental issues, sustainability has become a buzzword in many industries. The fashion industry, in particular, is under scrutiny for its environmental impact. Drapers, in partnership with Smurfit Kappa, conducted a survey among 2,000 UK consumers to understand how sustainability is influencing fashion purchasing behaviour. The results shed light on the importance of sustainable packaging and the willingness of shoppers to invest in it.

September 6, 2023

Consumers’ Rising Environmental Awareness Doesn’t Always Translate to Sustainability Knowledge

The Drapers Sustainability and the Consumer report has returned for 2022, once again delving into the perspectives, preferences, and priorities of real consumers in relation to the fashion industry and its pivotal sustainability concerns. Based on insights drawn from an exclusive survey of 2,000 UK consumers, the second edition of the report unveils the evolving sustainability mindsets of shoppers and how these perspectives influence their fashion purchasing behaviours.

September 1, 2023

ACCC Takes Action Against Greenwashing: New Guidelines for Honest Environmental Claims

In a world increasingly concerned about environmental issues, businesses are under pressure to demonstrate their commitment to sustainability. However, not all claims made by companies about their eco-friendliness hold up to scrutiny. To address this problem, the Australian Competition and Consumer Commission (ACCC) has published draft guidance to improve the integrity of environmental and sustainability claims made by businesses, aiming to protect consumers from deceptive marketing practices known as ‘greenwashing.’

August 17, 2023

Introduction to Kerbside Recyclable Pouches

In an era where sustainability is not just a trend but a necessity, kerbside recyclable pouches are gaining prominence as an eco-friendly packaging solution. Their popularity is attributed to their role in mitigating waste and conserving natural resources.

August 16, 2023

Innovative Gift Boxes for Premium Branding

Rigid boxes, known for their robustness, durability, and elegant appeal, have a rich and compelling history, making them popular among various brands. Let’s delve into why these boxes have become the darling of branding experts.

August 16, 2023

The Rise of Compostable Packaging in Australia

Australia is making great strides in its effort to protect the environment, and one area where this is clearly evident is in the world of packaging. With a significant shift towards sustainability, Australia is witnessing the rise of compostable packaging. But what has prompted this change, and where is it leading us?