Great Southern Truffles, a renowned name in the truffle industry, has been delivering premium quality truffle products to a global clientele since its inception. From delectable honey to tantalizing aioli, they offer an array of truffle-infused treasures, each packaged with the utmost care.
As a significant player in the Australian truffle market, Great Southern Truffles partnered with Myerton Packaging back in 2013, marking the beginning of a journey that would see them grow from local to international acclaim. Great Southern Truffles is also the first business to offer enticing rigid gift packages in the Western Australian market.
Old packaging of Great Southern Truffles
Source: Great Southern Truffles
At Myerton Packaging, we understand that packaging isn’t just about enclosing products; it’s an art form that can elevate brands and captivate consumers. Our collaboration with Great Southern Truffles exemplifies this philosophy. Our custom packaging solutions have not only made their products stand out on the shelves but have also been the catalyst behind their success, helping them secure coveted partnerships with prestigious retailers like David Jones. Our client’s reach now extends far beyond the shores of Australia, as they export their beautifully packaged truffle creations to Europe, Asia, and the US.
When Great Southern Truffles embarked on a mission to rebrand in 2021, targeting a younger and more dynamic audience by infusing modern and vibrant elements into their brand, we were genuinely excited to be part of this transformative journey.
Photograph: Mark Lobo from Mark Lobo Photography
Source: Myerton Packaging
We understood that custom packaging would play a pivotal role in breathing new life into their brand. Working closely with their designer, we contributed our expertise to craft a compelling visual identity dominated by bold blue and vibrant yellow hues. This revamped look not only vividly represents the brand’s image but also communicates its core values—bringing gourmet truffles into the everyday lives of people.
Photograph: Mark Lobo from Mark Lobo Photography
Source: Myerton Packaging
Our contributions extended beyond mere aesthetics. We produced bespoke labels, paper bags, and custom printed boxes that not only looked visually appealing but also communicated the brand’s core values effectively. These custom packaging boxes not only set them apart but also amplify their brand’s presence and appeal.
In the realm of custom packaging, Myerton Packaging doesn’t just create boxes and bags; we sculpt brand stories, elevate customer experiences, and contribute to the success stories of our clients. Great Southern Truffles’ journey is a testament to the transformative power of custom packaging, and we’re honoured to have played a part in their continued success.
Are you looking to reshape your brand’s image and captivate a new audience? Contact us today, and let’s embark on a packaging journey that will leave a lasting impression.
