Consumers’ Rising Environmental Awareness Doesn’t Always Translate to Sustainability Knowledge
The Drapers Sustainability and the Consumer report has returned for 2022, once again delving into the perspectives, preferences, and priorities of real consumers in relation to the fashion industry and its pivotal sustainability concerns. Based on insights drawn from an exclusive survey of 2,000 UK consumers, the second edition of the report unveils the evolving sustainability mindsets of shoppers and how these perspectives influence their fashion purchasing behaviours.
